The iconic energy drink brand invites artists and fans to play with their brand. A true expression of the imagination, with little or no restrictions placed on budding artists and empty cans of Red Bull. The goal was to engage web viewers with a virtual-reality style, highly manipulable presentation of artwork created through 360-degree photography. A voting component, allowed users to rate each piece of artwork and displayed real-time voting results.
In Studio: 360-degree photos of all artwork, each made from Red Bull cans, were translated into a highly engaging user experience.
On the Web: Red Bull Art of the Can won an Adobe Site of the Day award.