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Red Bull Art Of The Can


Red Bull Art Of The Can
Red Bull Art Of The Can

The iconic energy drink brand invites artists and fans to play with their brand. A true expression of the imagination, with little or no restrictions placed on budding artists and empty cans of Red Bull. The goal was to engage web viewers with a virtual-reality style, highly manipulable presentation of artwork created through 360-degree photography. A voting component, allowed users to rate each piece of artwork and displayed real-time voting results.

In Studio: 360-degree photos of all artwork, each made from Red Bull cans, were translated into a highly engaging user experience.

On the Web: Red Bull Art of the Can won an Adobe Site of the Day award.



Production Pics



Red Bull Art Of The Can
Cosmic Planet is one of our key production partners in building the Red Bull brand. They reliably create cutting edge designs and user interfaces to bring our world to life - whether for an event website like Supermoto A-Go-Go, innovative video content like the Rampage Virtual Mountain and our Surf team's Movie Maker, or even the 360 degree motion capture for our Art of the Can Gallery. They are artisans who always strive for excellence, putting in countless extra hours, and pushing the boundaries of technology. We're lucky to have them."
David Donegan, Interactive Marketing Director (former), Red Bull USA