LEGO® DUPLO Read! Build! Play!

Read! Build! Play!

LEGO Bricks

Read! Build! Play! Project

Officially launch campaign to celebrate the community stewards of story time – children’s librarians. Call-to-action invites parents/consumers to nominate their local library for recognition and reward via a quick and easy online nomination process.

Why it worked: The LEGO DUPLO brand and Association of Library Services to Children organization are very dedicated to advancing early childhood education through reading and play.

Success Metrics: Over 60,000 nominations submitted via the website in the first month.

Read! Build! Play!

Read! Build! Play!