LEGO Santa Yoda

Holiday Burst Campaign

To Town, LEGO Santa Yoda is Coming.

CP created a microsite that established awareness and built buzz around the one of the best-selling LEGO product lines in the U.S. – the LEGO Star Wars property. The focus of this short burst holiday campaign was to promote the brand, solicit user-generated content and enable compelling and easy sharing through social media channels.

Santa’s Sack: For each virtual greeting shared, LEGO donated one new toy to the U.S. Marine Corps’ Toys for Tots program, up to 1 million toys.

Behind The Scenes

LEGO Santa Yoda

Event Photos

Holiday Buzz: Scenes from the LEGO Santa Yoda Construction at Union Square, San Francisco, mid-December 2011.