The Wi-Fi enabled HERO3: Black Edition is smaller, lighter, and 2X more powerful, again. With no development expense spared, the HERO3 is 30% smaller, 25% lighter and boasts stunning image quality and resolution. Check it out on YouTube.
The Challenge: Produce a new product overview video highlighting key features under a very tight deadline, inside of four days to be exact.
Studio Services: In-house video production, editing and voice-over recording.
Success Metric: Over 300,000 views in three weeks.
GoPro's new HERO3 firmware update and HERO2 wifi-enabled BacPac let GoPro users control their device wirelessly via remote control. To help users quickly acclimate to using the new technology, GoPro turned to us. CP used screen captures with studio and field production to create an easy-to-understand instructional video that walked users through the set-up and use process – and let them start using their device immediately.
Key Challenge: Disseminating complex technical information into an easy-to-understand format.