Ride The Baja is an immersive micro-site designed to build buzz around the movie release of Dust To Glory, an action-adventure documentary about the notorious Baja 1000 off-road race. IMF Films and Red Bull partnered with CP to produce a microsite that celebrates this annual, desert race.
The Challenge: Create an interactive component that encourages organic sharing to build buzz for the movie and site.
The Outcome: CP created a custom Movie Maker tool from movie assets that encouraged personalization and viral sharing. The Dust To Glory site won an Adobe site of the Day award.